To celebrate Audi innovation we were tasked with creating digital products that pushed the boundaries of what is possible in mobile. The Audi philosophy of ‘progress through technology’, influences every facet of the brand.VISIT SITE
Using iBeacon technology, Audi salesmen were alerted when an existing customer had entered the showroom. This showed up on a custom-built app.
Customers can view the features and options of their existing car when considering an upgrade. The app links to the customer's current financial plan too.
Configure an Audi on-the-go; select colours, wheels, finish and equipment, then send the result directly to an Audi showroom salesman.
Potential customers can use this configurator app to explore and understand the options available with each model. Simple to use with inspiration pages and information on new features.
In addition to the core functionality of configuration, filters allow users to find buildable combinations and new functions. I designed the layout to easily between the different steps.
Audi Mileage Tracker allows users to track their journeys, including; distance, duration, cost, and average speed. The highlighted the percentage of a journey that could be covered by an electric engine with an e-tron.