Get together again was a cross-platform, digital campaign developed to celebrate family togetherness and bring other families closer at Center Parcs. The aim was to encourage first time bookers to start exploring Center Parcs in greater detail, eliminate misconceptions and create undivided attention.
The landing page needed to act as a bridge between the campaign world of bears to the more detailed brand, website world. Each section brings to life a reason-to-book that backs up the mission statement. The art direction of the photography stays true to the Center Parcs brand.
To increase engagement Brothers and Sisters a daily puzzle competition giving users the chance to win a free break. The results were shared across Facebook and Twitter to drive engagement.
The landing page was constructed with one thing in mind: easy usability. I structured the page carefully so that there was a main call-to-action on a user's screen at all times.
Center Parcs asked for a mobile-first approach to the page; creating a fresh booking experience. The existing menu was redesigned with clarity and ease for the user to navigate.